Di is a creative thinker with proven success in finding new solutions and revenue streams for traditional companies. She has over 20 years of technology and data experience across media, FMCG, finance and retail consulting for companies such as Hearst UK, dunnhumby & Walgreens Boots Alliance. She joined WPP in 2014 as MD of Acceleration, part of Wunderman Thompson, and left in 2017 to become a Data Strategy Consultant. As a freelancer, she continued to work with WPP through consulting for Wavemaker, VML, Geometry, Wunderman Thompson and MediaCom. Di was recognized in the Data IQ Top 100 data leaders list in 2020.