Di Mayze

Di Mayze

Global Head of Data & AI at WPP
New York, United States

About me

Di is a creative thinker with proven success in finding new solutions and revenue streams for traditional companies. She has over 20 years of technology and data experience across media, FMCG, finance and retail consulting for companies such as Hearst UK, dunnhumby & Walgreens Boots Alliance. She joined WPP in 2014 as MD of Acceleration, part of Wunderman Thompson, and left in 2017 to become a Data Strategy Consultant. As a freelancer, she continued to work with WPP through consulting for Wavemaker, VML, Geometry, Wunderman Thompson and MediaCom. Di was recognized in the Data IQ Top 100 data leaders list in 2020.

Positions

Global Head of Data and AI
London, United Kingdom
January 2020 - Present (1 year 5 months)
Acting Global Head of Data & AI
London, United Kingdom
July 2019 - January 2020 (6 months)
Data Strategy Director
London, United Kingdom
March 2019 - January 2020 (10 months)
Contract Consultant working with Lloyds Banking Group
Independent Data Strategist & CTO
Scratch Consulting
December 2014 - January 2020 (5 years 1 month)
An independent Data and MarTech Consultant working with clients to accelerate their data capability.Current contracts:Acting Global Head of Data Management for WPPData Strategy Director for MediaComPrevious contracts covered include:Virtual CTO for London & Partners advising on their Marketing Technology stack Programme Director for WPP on Digital Transformation ProgrammesExec coaching for the CTO at ManifestoInsights Training for departments wanting to accelerate their data capabilityOther Activity:A finalist in the Women in IT Awards Data Leader of the Year in 2018 & 2019Attended the Jake Knapp Design Sprint Masterclass in 2018Completed the Open Data Institute Better Data Better Decisions Course see less
Managing Director
Acceleration, part of WPP
United Kingdom
November 2014 - November 2017 (3 years)
Part of the Executive team running the European office for Strategic Marketing Technology Consultancy Acceleration, (part of the Wunderman network within WPP). Acceleration architects, selects and implements marketing technology and are Wunderman's lead agency for services such as customer data consultancy, digital strategy and marketing technology stack review, selection and integration.Our clients included Diageo, Mazda, EY, HSBC, GSK, National Trust, Adidas, The Metropolitan Police and BT. see less
Head of Supplier Insights
Boots
August 2012 - November 2014 (2 years 3 months)
Gained valuable client side experience and presented to the UK board every month. Wrote and gained approval of the business case and necessary investment for a self-service platform, ran the selection process for both back and front end suppliers and worked closely with IT throughout.Led a team of Developers and Project Managers to create the self-service platform including the report design, internal and external stakeholder engagement, user experience and full launch and implementation plan. Led a team of 12 Commercial Analysts and Consultants to work with Suppliers such as Unilever and GSK to generate insights from loyalty data. see less
Inventor
Bus 94 Ltd
January 2011 - November 2013 (2 years 10 months)
Invented and launched the UK's first detachable pram wrist strap BuggyTug, closely followed by ToddleTug for toddlers and TeddyTug. The Tugs won numerous awards and are stocked in Asda, Boots, John Lewis and many independent retailers across 16 countries.Leading the business included everything you would expect from a single person start-up; full design and creation of the products, writing copy for all ads and packaging, negotiating with retailers, proposing distribution agreements and finally writing a license proposal, pitching it and securing a global licensee. see less
Senior Client Director
dunnhumby
United Kingdom
January 2009 - January 2011 (2 years)
Leading the Northern FMCG Client Team. Clients include Kelloggs, Mars, Muller, McCain and Warburtons.
Senior Solutions Director
dunnhumby
October 2007 - January 2009 (1 year 3 months)
Initially joined dunnhumby in a newly created role to project manage the launch of a sophisticated Price & Promotions tool for a large FMCG. Following the successful launch moved to the Media team evaluating the impact of above the line media activity on sales for large FMCGs such as Nestle and Unilever.
Assistant Publisher
Cosmopolitan Magazine
July 2005 - September 2006 (1 year 2 months)
Assistant Publisher, Young Women's Group
The National Magazine Company
2003 - 2005 (2 years)
E-Business Development Manager
National Magazine Company
October 1999 - June 2002 (2 years 8 months)

Education

MBA

2006 - 2007 (1 year)

Business Studies

1993 - 1997 (4 years)

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