Marcus Brown

Marcus Brown

Founder and CEO at The Great Pitch Company
London, United Kingdom

About me

Marcus has a twenty-year plus record of galvanising clients, colleagues, prospects and the communication industry. He is one of the few to have genuine cross-discipline experience across advertising, design, direct, digital, healthcare and media.

In September 2018, he launched ‘The Great Pitch Company’, helping businesses achieve profitable business growth through the power of a great pitch. Built upon his outstanding track-record of helping domestic, regional and global businesses retain and win new clients, the company provides both pitch consultancy and new business training.

Throughout his career Marcus has worked at world-leading companies driving their expansion. Prior to setting up his own company Marcus worked for Publicis Media. During his time there he identified transformational solutions for clients and been instrumental in; the win of Fiat Chrysler Automobiles (FCA) account in EMEA and APAC, the global media agency appointment by Merck Consumer Health as well as Visa Europe’s selection of the Publicis Media brand Starcom. He has also been a lead team member for key multi-discipline ('Power of One') wins including P&G UK and Ireland media pitch consolidation as well as the retention of the media business for L'Oréal in France (France's biggest advertiser) and L'Oréal Italy.

For 13 highly additive years, Marcus had a variety of roles at WPP. These included leading a pioneering cross-discipline, multi-lingual hub agency for WPP with clients including Adobe, Nestlé, and Caterpillar, to award winning success. His ability to marshal communication disciplines to resolve client challenges saw him lead some of the largest pitches across WPP. During his tenure, global wins included Microsoft and Jaguar Land Rover among dozens of regional and local wins.

He co-founded 3LA in 2014. Part technology, part strategy, part consultancy, 3LA helps companies and agencies, grapple with the opportunities afforded by marketing automation.

Positions

Founder & CEO
London, United Kingdom
September 2018 - Present (2 years 1 month)
You know that profitable business growth is vital for the success of your company, whether that be through retaining and growing existing clients or winning new ones. Doing so takes considerable investment both in your people’s time and other direct costs. So, it makes sense to do so in a way that brings the biggest return on that investment.

Having helped domestic, regional and global businesses retain and win new clients for over twenty years, we know how to stack the odds in your favour. Making sure that your proposition is clear, your pitch story is told well and the team present brilliantly are just some of the factors that we influence to improve your new business conversion rates for now and the future.

Great Now: Our pitch consultancy service provides bespoke coaching on live pitches to help your team to ensure success with immediate effect.

Great Forever: Our training programmes are targeted at those who are good but want to become truly great! Aimed at Business Directors to C-suite, the courses are all designed to build your future business development strength.

Founded by Marcus Brown, a world-leader in business development success, who has led countless teams across the globe to achieve profitable business success. Marcus is synonymous with the word ‘Great!’ having used it as his email sign-off for over twenty years. His credentials include:
• An 80% pitch success rate over an eighteen-month period with some of the world’s most challenging and talked about pitches whether they be retaining or winning new clients
• Over twenty years’ experience of working with teams all around the world and in multiple languages to achieve success
• Provide pitch coaching from eager junior team members to global industry leaders in a motivating and diplomatic way
• Over twenty years of running training programmes for teams in Europe, India, the Middle East, and Africa
• Author of ‘Sixty Tips for Success: a guide to business development’.
Power of One' Growth Director Publicis Media
London, United Kingdom
March 2018 - Present (2 years 7 months)
Power of One' Growth Director Publicis Media Mar 2018 – Aug 2018
Businesses are faced with enormous challenges and opportunities today: highly empowered consumers enabled by mobile and other technologies are disrupting the landscape and giving rise to new competitors. Designed to accompany our clients in this fast-moving environment, Publicis Groupe's new model delivers more innovation, more ideas and business growth in less time.
This approach is known as 'Power of One' - where we are driven by a common purpose, a powerful spirit, shared behaviors, great character and a relentless focus on our clients.

Global Growth Officer in EMEA Jun 2016 – Aug 2018
In 2015, Marcus was promoted and saw his remit expanded to include all media brands (Zenith, Starcom, Spark Foundry, Performics and Blue 449) within the Publicis Media solution hub. In this role, he has helped identify transformational solutions for clients and as a result been instrumental in; the consolidation of P&G UK and Ireland’s media account, the win of Fiat Chrysler Automobiles (FCA) account in EMEA and APAC, the global media agency appointment by Merck Consumer Health as well as Visa Europe’s selection of the Publicis Media brand Starcom.

About Publicis Media
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40] , alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare.
Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark Foundry, Performics and Blue 449, and supported by its digital-first, data-driven Global Practices which together deliver client value and business transformation.
Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 13,500 employees worldwide. Twitter: @PublicisMedia.
Global Growth Officer, EMEA
London, United Kingdom
2015 - 2018 (3 years)
Started on June 1st 2015, reporting to Iain Jacob President EMEA, Starcom MediaVest Group.

We ended 2015 as the number one new business leader in Campaign Magazine having won Etihad (global), Visa (global) and Lidl (UK) among others.
Co Founder
3LA
United Kingdom
2014 - 2015 (1 year)
Part technology, part strategy, part consultancy, 3LA helps companies and agencies, grapple with the opportunities afforded by leaps in technology. The company leverages the diverse experience of a global group of highly experienced technologists and marketers and focuses on very pragmatic business outcomes.
Global Managing Partner Tech.YR
London, United Kingdom
2011 - 2014 (3 years)
Reporting to global CEO of Y&R, set-up and oversees a federation of nine offices into one cohesive Practice aimed at technology clients.
• Overall responsibility for this new practice, responsible for developing unique and motivating market positioning
• Identify, coach and then lead global selection of offices to promote and use Tech.YR as a key business building tool in their armor.
• Develop global business development strategy and oversee its execution.
• Secure recognition of practice amongst key target audience principally within Group to maximize referral.
Executive Vice President: Business Development Y&R Europe Middle East & Africa
London, United Kingdom
2011 - 2014 (3 years)
Reporting to Regional Chief Operating Officer, charged with assisting the network’s business development activity. Working with the global Business Development team to ensure Regional relevance of business development strategy and resources.

• Develops and promotes bespoke EMEA strategies to address particular issues and exploit opportunities.
• Champions the importance of Business Development in the region, the network’s plans and resources to CEOs and CFOs within region.
• Creates a culture of ‘measuring and improving conversion ratios’ at each stage of the pitch process.
• Motivates and encourages all CEOs to take on regional responsibility with regard to Business Development and think beyond their national borders including assigning particular roles to them and managing their progress.
• Works with offices who are pitching for sizeable business to help increase the conversion of the biggest impact pitches in the region.
• Represents the network in meeting with new business consultants throughout the region.

CEO
Genève, Switzerland
2006 - 2014 (8 years)
Reporting to global CEO of Y&R, with a responsibility for the development and profitability of this multi-market hub office. Delivering multi-discipline campaigns across borders for clients located throughout the world including Adobe, Nestlé, Caterpillar and Medtronic among others.
• Overall Profit & Loss responsibility for agency performance including growth from existing clients and new business.
• Representation of the agency and its interests, quarterly business reviews and annual budget presentations.
• Manage talent plans for all Senior Executives to ensure motivated team to deliver despite complex market environment.
• Through strong relationships with senior clients maintained healthy mix of accounts across categories and disciplines.
• Oversight of all external communications as key marketing tool including website and social media activity.

Oversaw the move of WPP agencies in Geneva into new creatively inspiring offices.
SVP Business Development Y&R & Wunderman Europe/Middle East/Africa HQ
London, United Kingdom
2003 - 2006 (3 years)

Dual reporting to the regional CEO of Y&R and Wunderman, deliver against financial business development targets as well as promotion of the brands in the region.

• Wins included global accounts - Microsoft for Wunderman and Bacardi for Y&R.
• Best ever new business totals for both Y&R and Wunderman in the region for two consecutive years.
Partner - Business Development
Rainey Kelly Campbell Roalfe / Y&R
United Kingdom
2000 - 2003 (3 years)
Reporting to agency founders, responsible for agency business development success of newly merged entity.

Oversaw the agency’s most successful new business run ever with global wins for Lego, Land Rover and Jaguar as well as domestic wins for Carlsberg, retail bank Lloyds TSB and energy supplier Powergen.

Education

BSocSci - Business Economics and Accounting

1988 - 1991 (3 years)

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