|Title||The Power of Answers, Social|
|Agency||TBWA\Chiat\Day New York|
|Campaign||You Know Where to Go|
|Date of First Broadcast/Publication|
|Business Sector||Health & Pharmaceutical Products|
|Story|| Mayo Clinic continues to position itself as a beacon of hope for patients, today unveiling its latest extension to the You Know Where to Go campaign in partnership with actress and activist Viola Davis.|
Taking a bolder, more reassuring tone than in previous work, “The Power of Answers” is stunningly mesmerizing, aiming to visualize the impact of certainty on a mind consumed by the unknown.
Grounded in research, innovation, and teamwork, Mayo Clinic is a true leader in the medical field specializing in an integrated care model leading to an accurate diagnosis for patients.
With a relationship spanning three years, TBWA\Chiat\Day New York continues to champion its Disruption® DNA, working alongside Mayo Clinic to challenge the medical category conventions of advertising. The result: a scientifically informed artistic interpretation of the power of an answer in a patient’s mind.
Leaning into Mayo Clinic’s innovative and tech-forward mission, TBWA\Chiat\Day NY and production company Psyop developed the images seen in the film taking inspiration from imaging tractography software (Trackvis), MRI data and 3D modeling.
Sherri Gilligan, Chief Marketing Officer at Mayo Clinic notes, “While Mayo Clinic can’t promise each patient a cure, we can uncover answers that spark hope and optimism for those who have seen so little. This campaign holds an incredibly powerful brand message that speaks to who we are at our core: an organization on the relentless pursuit of answers for our patients.”
Walter Connelly, TBWA\Chiat\Day NY Executive Creative Director, adds “We wanted to fuse science and art to show the journey of the unknown to the known. The visualization of a beautiful collection of synapses firing was the red thread throughout the work, tying everything together. It illustrates the power of an answer, the power of Mayo Clinic.”
|Media Type||Social Media|
|Advertising Manager||Mayo Clinic|
|Chief Marketing Officer (CMO)||Sherri Gilligan|
|Division Chair||Molly Biwer|
|Brand Strategy and Creative Studio||Molly Biwer|
|Executive Creative Director||Wes Weleczki|
|Senior Creative Director||Anna Stassen|
|Director Brand Strategy||Jeff Warnock|
|Manager Brand Strategy||Chastity Kessler|
|Marketing Manager||Lauren Spiceland|
|Marketing Manager||Gary Stinnett|
|Mayo Clinic Health System||Gary Stinnett|
|Chief Creative Officer||Chris Beresford-Hill|
|Executive Creative Director||Walter Connelly|
|Associate Creative Director||Shannon Murphy|
|Associate Copywriter||Alli Walker|
|Art Director||Royston Ang|
|Associate Creative Director||Ashley Veltre|
|Art Director||Ashley Veltre|
|Associate Creative Director||Holden Rasche|
|Associate Art Director||Belen Aragon|
|Senior Producer||Ruganzu Riggs Howard|
|Strategic Business Lead||Shannon Nunn|
|Business Director||Rosalie Jones|
|Business Manager||Emily Downs|
|Executive Strategy Director||John Gibson|
|Strategy Director||Nus Madraswala|
|Director of Integrated Business Affairs||Thalia Tsouros|
|Integrated Business Affairs Manager||Anne-Camille Charpié|
|Executive Producer||Andrew Linsk|
|Senior Producer||Angela Foster|
|Audio Engineer||Chris Afzal|
|Executive Producer||Vicky Ferraro|
|Music Company / Composer||Human|
|Executive Producer||James Dean Wells|
|Creative Lead||Mike Jurasits|
|Music Composer||Ed Dunne|
|Additional Arranging||Jonathan Hubbell|
|Sound Design Company||Mike Jurasits|
|Sound Design Company||Daryl Pinsdorf|
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