Mike Watson

Mike Watson

Creative Director at Wunderman Thompson
London, United Kingdom

About me

Mike Watson is Creative Director at Wunderman Thompson. He is a Zimbabwean born, South African raised, British subject, with a passion for creative ideas that affect the wobbly relationship between brands and people.

He started his career in South Africa in 1998 working on McDonald’s, Budweiser, Johnson & Johnson, Ford, DHL, and because he was born on a farm… John Deere.

Since moving to London in 2002 Mike has helped launch the Range Rover Evoque, the Xbox One, and Levi’s Commuter range of clothing online. He was put in charge of both Peroni and Heineken’s social feeds. #Lols. Helped sell a record number of Adidas football boots through an app without any celebrity endorsement. Helped rewrite Shell’s global positioning from Let’s Go to #makethefuture. And most recently proved to the UK that ‘We Are Not An Island’ for HSBC – their most creatively awarded campaign to date.

Armed with an eclectic background that includes working in different countries, on film sets, in both digital agencies and traditional advertising agencies, Mike spends most of his time clearing the way for his teams to deliver the best ideas they can.

  • English - Native
  • Afrikaans - Pro
Creative Director
London, United Kingdom
January 2014 - December 2016 (2 years 11 months)
Creative Director
Wunderman, London
United Kingdom
June 2010 - January 2014 (3 years 7 months)
Creative Director on Land Rover, Xbox One, Levi's, Nokia and Ford. I also sat on the agency's Strategic Board helping improve insights and creative briefs.
Creative Director
Euro RSCG 4D
United Kingdom
February 2009 - May 2010 (1 year 3 months)
A member of the Digital Management Board, and Creative Director across Peugeot, Orange, Diageo, easyJet and the COI (Central Office of Information).
Deputy Creative Director
Euro RSCG 4D
United Kingdom
July 2006 - January 2009 (2 years 6 months)
Deputy Creative Director and copywriter across Peugeot, Reckitt Benckiser (Airwick, Veet and Dettol), The Sun and UK Athletics.

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