Ease Labs - "Science 2"

McCann Health Brazil

McCann Health Brazil São Paulo, Brazil

1869

Title	Science 2
Agency	McCann Health Brazil
Campaign	Science
Advertiser	Ease Labs
Brand	Ease Labs
Date of First Broadcast/Publication	2020 / 9
Business Sector	Health & Pharmaceutical Products
Tagline	The nature has science that science itself doesn't know
Story	Situation - The scientific use of cannabis still faces prejudice. More and more science has proven the benefits of cannabis drug use for a range of disease treatments with clinically proven results. And, every day, the technology of the Ease Labs laboratory has discovered benefits and evolved as a science the more it observes and learns from its results.Solution - To demystify this prejudice that still exists, we use the microscopic view of leaves, flowers, tree trunks, that is, everything that comes from nature, to take the deeper look that science is capable of. For this we created the concept: Nature has science that science itself did not know. As a result, a graphic campaign of singular beauty was born, accompanied by the same simplicity and effectiveness as its concept.
Media Type	Print
Creative Director	Alessandra Gomes
Art Director	Eduardo Basque
Copywriter	Fernando Franchim
Production Company Producer	Ycaro Prata
Production Company Producer	Karen Xavier
Global Account Leader	Ana Padinha
Post Production	Eduardo Basque