Michael Jaeger
Managing Partner at Serviceplan Germany
TitleNot staying home Ad
BriefStay at home, save lives.This guideline shaped Corona communications in Germany and around the world. But we turned it around. Why? Because it's true. For cancer patients and people who did not go for screening, the lockdown did not save their lives. Quite the contrary: the life expectancy of those skipping their hospitalization because of the pandemic dropped significantly – in some cases by decades. When cancer screening numbers were at a dangerous low during the third wave of Corona, we drew attention to the issue with our nationwide print campaign. In a way that doesn't sound like health communication at all. And it doesn't look like it.
Campaign Not staying home Ad
Advertiser yeswecan!cer
Brand NGO for Cancer Aid
PostedNovember 2021
Business Sector Disease Awareness, Support Groups & Associations
Story Instead of seeking treatment, many cancer patients isolated themselves for months in fear of Corona. The number of cancer screenings reached an all-time low. That’s why Yes We Cancer, Germany’s largest NGO supporting people suffering from cancer, wanted to change the perception of those affected – and point to the danger that comes with waiting.
Media Type Print
Global Chief Creative Officer
Chief Creative Officer
Creative Managing Partner, Germany
Creative Managing Partner, Germany
Managing Partner
Creative Director
General Manager
Director Consulting & Operations
Senior Account Manager
Art Director
Account Manager
Junior Online Designer


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