|Title||Not staying home Ad|
|Brief||Stay at home, save lives.This guideline shaped Corona communications in Germany and around the world. But we turned it around. Why? Because it's true. For cancer patients and people who did not go for screening, the lockdown did not save their lives. Quite the contrary: the life expectancy of those skipping their hospitalization because of the pandemic dropped significantly – in some cases by decades. When cancer screening numbers were at a dangerous low during the third wave of Corona, we drew attention to the issue with our nationwide print campaign. In a way that doesn't sound like health communication at all. And it doesn't look like it.|
|Campaign||Not staying home Ad|
|Brand||NGO for Cancer Aid|
|Business Sector||Disease Awareness, Support Groups & Associations|
|Story||Instead of seeking treatment, many cancer patients isolated themselves for months in fear of Corona. The number of cancer screenings reached an all-time low. That’s why Yes We Cancer, Germany’s largest NGO supporting people suffering from cancer, wanted to change the perception of those affected – and point to the danger that comes with waiting.|
|Global Chief Creative Officer||Alex Schill|
|Chief Creative Officer||Matthias Harbeck|
|Creative Managing Partner, Germany||Alexander Nagel|
|Creative Managing Partner, Germany||Christoph Everke|
|Managing Partner||Michael Jaeger|
|Creative Director||Matthäus Frost|
|General Manager||Kerstin Kriebel|
|Director Consulting & Operations||Jana Dreger|
|Senior Account Manager||Greta Gasser|
|Art Director||Elena Sorokova|
|Account Manager||Alexander Hofmann|
|Junior Online Designer||Philipp Elsner|
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