Title | |
Agency | Adeptus |
Campaign | FakeHits |
Advertiser | The Guardian |
Brand | The Guardian |
Date of First Broadcast/Publication | 2021 / 1 |
Business Sector | Newspapers, Magazines, Books |
Tagline | Fake news hits differently |
Story | The persistent rise of Fake News in the country is becoming uncontrollable due to the platform it thrives the most, social media which could be misleading and manipulative. To curb this menace, the agency created a set of materials that are arresting and thoughtful to practically depict how damaging spreading fake news can be. |
Media Type | |
Creative Director | Bamidele Ariyo |
Art Director | Richard Mgbeokwii |
Copywriter | Babatunde Alaran |
Copywriter | Tolulope Alawode |
Copywriter | Naomi Oni |
Copywriter | Olushola Oladimeji |