| Philosophy | On March 26th, HOY and Havas joined the celebration of Earth Hour with their clients, intervening the main digital screens of public roads, displaying the brands in a sustainable mode. The aim was to generate a unique message of awareness and energy saving to inspire everyone to join in. At8.30pm, they reduced the power on LED screens by up to 87% under the hashtag #ChangeForClimateChange, making a poster consume as little as possible on Earth Hour with the help of brands such as Andrómaco, Aveno, Buquebus, Claro, Dermaglós, Flybondi, Fundación Vivienda Digna, JVC, Hipoglós, LÓreal, Movistar, Puma, Renault and Tuenti, among others. The action was carried out on more than 30 LED screens which were turned off, at the same time, at 8.30 pm on March 26th, generating a reach of 13.2M, an impact on more than 55 national media, and reaching 56.4M people. |