Harry Joseph
Production Company Producer at Photoplay Films
SYDNEY, Australia
TitleBe Like Chris
Agency
Campaign Be Like Chris
Advertiser Centr
Brand Centr
PostedFebruary 2021
Business Sector Fitness Devices, Gym & Exercising Machines
Tagline It turns out that the "God of Thunder" is just like us after all… 
Story As one of Hollywood’s leading men, Chris Hemsworth is known for diverse roles that require dynamic body transformation. With Centr, a wholistic wellness app developed by Chris and his top-notch team of fitness coaches and nutritionists, people can finally train, eat and live like Thor at the tap of a finger!Directed by Photoplay’s Scott Otto Anderson, the campaign sees Mr Hemsworth channelling the spirit of the people he and his team are out to help: from a Mom trying to squeeze workouts in between working-from-home and childcare, to a mindful college bro, two twenty-something workout girls, to a middle-aged ‘King of the Grill’ Dad. Chris’ c head is superimposed on each character as he moves through their day-to-day lives, creating a weird and self-deprecating charm that speaks to the wide appeal of Centr
Media Type Television
Length
Production Company
Production Company
Centr CEO
Centr Head of Customer and Growth
Centr Brand Manager
Managing Partner
Managing Director
Executive Producer
Production Company Producer
Creative Director
Associate Creative Director
Copywriter
Strategy
Director
Social Media
Executive Producer
Production Company Producer
Director
Director of Photography (DOP)
Post- House
VFX
Music
Sound Mix

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