Camilo Bravo
Creative Director at The Juju
Bogota, Colombia
TitleNot Sold, Not Leased
Title (original language)No se vende, No se arrienda
Agency
Campaign Not Sold, Not Leased
Advertiser Banco Caja Social
Brand Banco Caja Social
Date of First Broadcast/Publication 2021 / 7
Business Sector Banking & Financial Services, Investments, Stock Brokers
Philosophy With the closings after the pandemic, the “for sale” or “rent” notices multiplied. Many people sold property, while others stopped paying leases. The crisis was raging, and yet Banco Caja Social created relief that made the pandemic a little less harsh for them. This is the hopeful message that seeks to position the entity.
Media Type Case Study
Length
Partner/Chief Creative Officer
Creative Director
Creative Director
Creative Team
Creative Team
Creative Team
Account Director
Account Executive
Account Executive
Agency Producer
Editor
Sound
Advertising Manager
Advertising Manager

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