Alberto Fernández
Creative Director at Digitas Argentina
Buenos Aires, Argentina
TitleBy word of mouth
Title (original language)De boca en boca
Agency
Campaign By word of mouth
Advertiser Beldent
Brand Beldent
Date of First Broadcast/Publication
Business Sector Chewing-Gum
Story The agency and the brand presented the platform with the aim of activating the freshness of Generation Z. Together with the artist Ecko, they invited young people to share their thoughts to create a song that reflected their feelings in such a special year.
Media Type Music Video
Length
Production Company
Managing Director
Creative Chairman
General Creative Director, Experience
General Creative Director
Creative Director
Director of Integrated Production
Client Services Director
Account Supervisor
Creative Team
Creative Team
Creative Team
Creative Team
Creative Team
Creative Team
Brand Planner
Director Experience Planning
Digital Producer
Digital Producer
Data Science & Engineering Director
Data Science Coordinator
Data Analyst
Data Analyst
Director of Production Operations
Production Manager
Producer
Media Director
Media Coordinator
Media Planner
Director
Director
Executive Producer
Executive Producer
Producer
Producer
Director of Photography (DOP)
Art Director
Costume
Post Production Coordinator
Editor
Music
Music Composer
Mix
Master Recording
Advertising Manager
Advertising Manager
Advertising Manager

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