| Title | Hay que hacer |
| Agency | Publicis Buenos Aires |
| Campaign | Hay que hacer |
| Advertiser | Renault |
| Brand | Renault Alaskan |
| Date of First Broadcast/Publication | 2021 / 12 |
| Business Sector | Four Wheel Drive, SUV(Sports Utility Vehicle) |
| Philosophy (original language) | En un año en el que todas parecían malas noticias y desinversión, Renault anunció la producción de su primera pick-up de una tonelada en su fábrica de Córdoba en mayo. Una decisión que fue el puntapié para el pensamiento y dio vida a la campaña creada por Publicis Buenos Aires. |
| Media Type | Television |
| Length | |
| Soundtrack | Placebo - Johnny and Mary |
| Production Company | Landia |
| Chief Creative Officer | Fernando Bellotti |
| General Creative Director | Fabio Mazia |
| Creative Director | Francisco Bledel |
| Creative Director | Alberto Fernández |
| Copywriter | Pedro Botello |
| General Account Director | Verónica Sprio |
| Account Executive | Javier Villalobos |
| Production Director | Federico Puricelli |
| Producer | Cynthia Fornero |
| Planning | Esteban Minoyetti |
| Director | Agustin Carbonere |
| Director | Tomas Tokkyto Posse |
| Executive Producer | Adrian D´Amario |
| Executive Producer | Diego Dutil |
| Producer | Leo Muriel |
| Director of Photography (DOP) | Diego Rosemblatt |
| Art Director | Lucia Rodriguez |
| Wardrobe / Stylist | Mariana Santos |
| Post Production Coordinator | Julián López Copolla |
| Post-production Producer | Gabriel Albertoni |
| Colorist | Ale Lescano |
| Audio Post Production | Fernando Martino |
| Voice | Roberto Suárez |
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