María Clara Villegas
Account Manager at Sancho BBDO
Bogotá, Colombia
TitleStairs
Agency
Campaign Check them before it hurts
Advertiser Liga Colombiana Contra el Cáncer
Brand Liga Colombiana Contra el Cáncer
Date of First Broadcast/Publication
Business Sector Disease Awareness, Support Groups & Associations
Tagline Check them before it hurts
Story Why do we check our balls when someone receives a nut-shot?
Because preventing pain is much better than enduring it. Using this insight we created a campaign to alert men about the importance of practicing self-exam before it hurts so that they can detect testicular cancer on time
Media Type Print
Chief Creative Officer
Chief Creative Officer
Creative Director
Creative Director
Creative Director
Copywriter
Art Director
Art Director
Copywriter
Account Manager
Graphic Designer
Motion Graphic Designer

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