Title | Stairs |
Agency | Sancho BBDO |
Campaign | Check them before it hurts |
Advertiser | Liga Colombiana Contra el Cáncer |
Brand | Liga Colombiana Contra el Cáncer |
Date of First Broadcast/Publication | 2021 / 2 |
Business Sector | Disease Awareness, Support Groups & Associations |
Tagline | Check them before it hurts |
Story | Why do we check our balls when someone receives a nut-shot? Because preventing pain is much better than enduring it. Using this insight we created a campaign to alert men about the importance of practicing self-exam before it hurts so that they can detect testicular cancer on time |
Media Type | |
Chief Creative Officer | Mario Lagos |
Chief Creative Officer | Sergio León |
Creative Director | Andrés Luque |
Creative Director | Daniel Calle |
Creative Director | Jhonny Victoria |
Copywriter | Jerónimo Zapata Trejos |
Art Director | Diego Julian Rodriguez |
Art Director | Rodrigo Hernández |
Copywriter | Sebastián Suárez Gnecco |
Account Manager | María Clara Villegas |
Graphic Designer | Heynner Herrera |
Motion Graphic Designer | Cristian Sanchez |