Amaashie Mahahewage
Project Manager at Mixkit
TitleThe Mom Penalty
Agency
Campaign The Mom Penalty
Advertiser Women Empowered Global
Brand Women Empowered Global
Date of First Broadcast/Publication
Business Sector Charities, Foundations, Volunteers
Philosophy To highlight this concern, Women Empowered Global releases this film on International Women's Day to address the elephant in the room - the Mom Penalty.
Problem Undoubtedly the months of pandemic lockdown have been harsh on all of us. But it has been especially brutal for working moms. They have had to juggle endless workplace demands alongside managing an unequal load of housework, childcare and remote schooling. As a result, four times, more women than men dropped out of the workforce.
Media Type Television
Length
Production Company
Music
Creative Director
Production Company
Editor
Production Company Producer
Mix Company
Project Manager
Copywriter

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