Dorilangio Souza
Media Channels and Engagement at Havas São Paulo
São Paulo, Brazil
Title#HerShe
Agency
Campaign #HerShe
Advertiser The Hershey Company
Brand Hersheys
Date of First Broadcast/Publication 2021 / 3
Business Sector Chocolate
Story With the theme “She Dreams” and “Her Dream”, the new edition turns the packaging of its traditional milk chocolate bars into an exhibition platform for the artistic work of eight women, in different expressions, and brings their talents as a way to achieve their dreams. The platform also offers workshops and masterclasses in partnership with Plano Feminino ONG. To promote the platform, BETC Havas created a music video with the singer Yzalú, who stamped one of the packagings of the 2020 edition and now returns performing the song “what’s your dream?” created for the campaign. The music video also presents the universes of the eight artists of this year, promoting empathy with women's search for a society with more opportunities and conditions to make dreams a reality. Full of female references throughout the plot, the music video celebrates the legacy of great women like Frida Kahlo, Tarsila do Amaral, Angela Davis, among others.
Media Type Music Video
Length
Chief Creative Officer
Executive Creative Director
Associate Creative Director
Creative Team
Creative Team
Creative Team
Creative Team
Creative Team
Creative Team
Account Manager
Account Manager
Account Manager
Account Manager
Account Manager
Account Manager
Media Channels and Engagement
Media Channels and Engagement
Media Channels and Engagement
Media Channels and Engagement
Media Channels and Engagement
Strategist
Strategist
Strategist
Content
Content
Content
Production
Production
Production
Production
Production
Graphic Production
Graphic Production
Graphic Production
Graphic Production
Technology
Production Company
Executive Producer
Executive Producer
Director
Director
Photographer
Photographer
Art Director
Post Production
Production Company Producer
Account Manager
Audio Production Company
Sound Director
Sound Director
Sound Director
Production Company Producer
Audio Account
Coordination
Masterclasses
workshops
Masterclasses
workshops
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager

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