Fala Mulher - "2breakthesilence"

WE São Paulo, Brazil

Awards

1849

This ad is part of the ACT Responsible Collection

Brand: Fala Mulher
Country: Brazil

Advertiser: Fala Mulher

Title	2breakthesilence
Agency	WE
Campaign	2breakthesilence
Advertiser	Fala Mulher
Brand	Fala Mulher
Posted	November 2021
Business Sector	Charities, Foundations, Volunteers
Philosophy	A woman is assaulted every 2 minutes. That means 720 victims per day in Brazil. A statistic which became an insight to create a 2 minute film with 720 different women. An undertaking which made even greater impact through its original score. We invited a musician to watch the campaign film and to put herself in the place of the assaulted women. Translating their pain through her cello, in a single take which combined diverse techniques. All aggression is a negative sensory experience. And it was through sound that we placed the audience inside each scene of the film. 2breakthesilence. Silence kills the victims of violence. Because of this, music needs to go where words cannot reach.
Media Type	Digital
Length	120 seconds
Creative Director	Armando Araujo
Associate Creative Director	Thiago Gueler
Associate Creative Director	Glauber Dorotheu
Head of Production	Alessandra Salles
Production Company	Santeria
Director	Rafa Damy
Sound Design Company	CANJA Audio Culture
Sound Designer	Lucas Sfair
Sound Designer	Eduardo Karas
Sound Designer	Filipe Resende
Sound Designer	Levi Mynssen
Sound Designer	Diego Zorrilla
Sound Designer	Leonardo Lima
Sound Engineer	Lucas Sfair
Sound Engineer	Eduardo Karas
Sound Engineer	Filipe Resende
Sound Engineer	Levi Mynssen
Sound Engineer	Diego Zorrilla
Sound Engineer	Leonardo Lima
Music Executive Producer	Lucas Sfair
Music Executive Producer	Eduardo Karas
Music Executive Producer	Filipe Resende
Music Producer	Levi Mynssen
Music Producer	Diego Zorrilla
Music Producer	Leonardo Lima
Music Arranger	Noélle Bonacin
Music Arranger	Diego Zorrilla
Music Arranger	Levi Mynssen
Music Composer	Noélle Bonacin