Nicolas Becker
Executive Creative Director at Havas Germany
Duesseldorf, Germany
TitleEquality
Agency
Campaign History repeats
Advertiser Getty Images
Brand Getty Images
Date of First Broadcast/Publication
Business Sector Media, Publishing & Production
Philosophy We were briefed on an attention-grabbing campaign that raises target group awareness for the fact that Getty Images, apart from being of the world’s largest online providers of daily and contemporary stock images, also has an extremely large historical archive that goes back to the beginnings of photography.
Result "History repeats itself" is not just a saying. And we're proving it with a bold online and offline campaign that puts current, unaltered Getty images in juxtaposition with historical ones that match visually and thematically. This effectively links the past with our present in a startling way - all while elegantly referring to Getty's historical archive.
Media Type Newspaper
Chief Creative Officer
Executive Creative Director
Creative Director
Creative Director
Art Director
Art Director
Art Director/ Graphics
Art Director/ Final Art
Copywriter
Copywriter
Account Director
Account Director

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