Editor
at
Ballistic
| Title | PIZZA HUT X IKEA Säva |
| Agency | Ogilvy Hong Kong |
| Campaign | PIZZA HUT X IKEA Säva |
| Advertiser | Pizza Hut |
| Brand | Pizza Hut |
| Date of First Broadcast/Publication | 2020 |
| Business Sector | Restaurants & Fast Food |
| Story | We combined the DNA of both brands to create the SÄVA, a flat-pack table inspired by the pizza ‘savers’ found in pizza boxes – only available to a lucky few who purchased the new pizza. Our campaign launched on Facebook and Instagram, the places our mass target audience spend most of their time online. |
| Philosophy | As just one of Pizza Hut’s many LTO promotions throughout the year, we were working on a limited budget – so our strategy was to create an idea that would combine both brands in a way that naturally grabbed people’s attention, was sharable online and generated demand for the product. Our campaign launched on Facebook and Instagram, the places our mass target audience spend most of their time online. |
| Media Type | Web Film |
| Length | |
| Regional Chief Creative Officer | Reed Collins |
| Executive Creative Director | John Koay |
| Executive Creative Director | Matthew Nisbet |
| Creative Director | Michele Salati |
| Associate Creative Director | Ollie Davis |
| Associate Creative Director | Amy Cheng |
| Art Director | Soenar Santoso |
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