Steven Hartmann
Copywriter at Serviceplan Group
Munich, Germany
TitleThe Visible Net (behind-the-scenes)
Agency
Campaign The Visible Net
Advertiser O2 - Telefónica Germany Gmbh & Co.
Brand Telefónica Germany / o2 Deutschland
Date of First Broadcast/Publication 2021 / 12
Business Sector Telecommunications Services
Philosophy To achieve this, innovative technology was combined with artistic skills. As a first step, the O₂ network signal was measured in various locations in Germany. Then, the data was transmitted to an LED bar hanging underneath a drone which converts the data into light impulses. The stronger the network signal, the brighter the light. With the aid of long exposure, photographer Kai-Uwe Gundlach was able to create a visible network from the light patterns of the LED bar.
Media Type Web Film
Length
Advertising Manager
Advertising Manager
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Managing Partner
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Client Services Director
Account Manager
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Creative Director
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Copywriter
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Production Company
Creative Agency Serviceplan Bubble

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