James Rawlinson
Brand Consultant at Grey London
London, United Kingdom
TitleOur House 3
Agency
Campaign Our House
Advertiser The Very Group
Brand Very.co.uk
Date of First Broadcast/Publication
Business Sector Online Retail, E-store
Philosophy To celebrate the perks and quirks of home life, and champion moments that matter, Very.co.uk is bringing the nation together for a giant singalong to ‘Our House’, the timeless 80s hit by Madness. Households all over the country will join in to celebrate the ways in which their relationship with their home has been irreversibly transformed by lockdowns in so many wonderful (and sometimes challenging) ways. The campaign, which will reach millions of homes across the UK, sees Very partner with Heart and TikTok to recruit singers for the ‘#OurHouse2021’ challenge. Heart presenters Kelly Brook, Pandora Christie and Dev Griffin will join Suggs, the singer from Madness, and Sophie-Ellis Bextor from their homes to encourage the nation to share their interpretations of the 80s classic song. During the recruitment phase, TikTok’s community will be invited to submit their own videos set to sections of the Madness track; and Heart listeners to submit videos of themselves performing the song. The best creations will be selected to appear in a roadblock screening of “Very presents ‘Our House’” on Saturday 27th March during ITV’s Ant & Dec’s Saturday Night Takeaway. Pop sensation Sophie Ellis-Bextor, who has hosted a series of fun kitchen discos live throughout lockdown, will feature in the new music video, alongside hosting an exclusive TikTok LIVE House Party DJ set with her husband Richard Jones, to be broadcast live on her own and Very’s TikTok channels immediately after the music video airs. Very will boost awareness of the challenge and encourage TikTokers to participate with a series of TopView - the first video every person that opens the app sees - and In Feed ads through the course of the campaign. Very will also run an extensive Outdoor advertising campaign on Global’s estate to drive engagement and encourage people to tune in to ITV to see the winning performances. Very launched the new brand platform, ‘Life is this Very moment’, in October last year. It urges UK families to champion the now, encouraging people to embrace the moment with levity and enthusiasm, helping people to say yes to the brands they love and need through flexible ways to pay.
Media Type Social Media
Chief Marketing Officer (CMO)
Brand Consultant
President & Chief Creative Officer
Creative Chairman
Creative Director
Creative Director
Chief Strategy Officer
Strategy Director
Group Business Director
Business Director
Account Director
Account Manager
Account Executive
Senior Agency Producer
Assistant Agency Producer
Advertising Manager
Advertising Manager

People related to this work

Related Ads

Trending

Create a free Talent profile and become a member of AdForum

Get Started