Ignacio Ormeño
Art Director at Porta
Santiago, Chile
TitleFirst Line For The Front Line
Agency
Campaign First Line For The Front Line
Advertiser Chilean Red Cross
Brand Chilean Red Cross
PostedMarch 2021
Business Sector Institutional/Public Interest/Non-Profit Org.
Story In the middle of Chile's biggest social outbreak of the last 30 years, the Chilean Red Cross needed donations to get supplies to keep helping in the frontline of the demonstrations. And to get these donations, we've decided to ask the independent digital media, who had the most credibility in this moment of crisis, something that only they could give us: the first line of their news.
Media Type Case Study
Length
Creative Director
Creative Director
Art Director
Art Director
Art Director
Copywriter
Copywriter
Production
Sound Production
Sound Production

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