| Title | Girls Define Girl |
| Agency | MullenLowe SSP3 Colombia |
| Campaign | Girls Define Girl |
| Advertiser | AB Inbev |
| Brand | Pony Malta |
| Posted | June 2022 |
| Business Sector | Non-Alcoholic |
| Story | Alex Okada, global creative director at MullenLowe: “Words matter. Some can distort your self-perception and damage your confidence. And this is the root of the powerful ‘Girls Define Girl’. By inviting girls to create a new meaning for a word that in Spanish was originally left without meaning (if you look up girl in the dictionary it tells you to look at ‘boy”) they’ve shown the real meaning of being a girl in an inspiring way. The willingness to fight, dream and change things. Words do matter and in the world we live in, they should evolve for the better.” |
| Media Type | Web Film |
| Length | |
| Chief Executive Officer (CEO) | Francisco Samper |
| Creative Director | Guillermo Siachoque |
| Chief Business Officer | Jose Manuel Hoyos |
| Creative Director | Jorge Eliecer Pinto |
| Group Business Director | Fabiana Manzi |
| Head of Production | Jose Vicente Altamar |
| Chief Strategy Officer | Carolina Mejía |
| Account Director | Daniel Salazar |
| Executive Creative Director | Juan David Pardo |
| Art Director | Julián-David González |
| Music | Camilo-Andrés Medina |
| Marketing Director | Juan Alonso Torres |
| Executive Creative Director | Diego Muñoz |
| Copywriter | Laura-Daniela Rey |
| Strategist | Juan Camilo Romero |
| Copywriter | Valeria Benitez |
| Account Executive | Juliana Pardo |
| Digital Director | Jennifer Boshell |
| Post Production | Bogotá Post |
| Music | Giraf |
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