Robert Douglas

Robert Douglas

Co-founder, CEO at Left Off Madison
Farmingdale, United States

About me

Advertising agency executive and business leader with mastery of full-funnel creative, media, digital, data, etc. Expert at powering brand and business growth for companies by with integrated advertising service solutions. Highly valued by marketers and agencies for my entrepreneurial approach and ability to multi-function as a team lead or a specialist in consumer insights, strategy development, creative development, media planning, digital, data, and more. Superpower is multi-cultural audiences.

An inspired thinker who loves to collaborate to create convention-busting strategies that is followed by hand-crafting emotive, impactful communication platforms for Fortune 500, start-up or emerging brands.

Unique upbringing residing in a home that has become a popular filming location for TV commercials, 'Saturday Night Live' skits, and more. Author of #ReggaeFriday blog and curator of its playlist.

Positions

Senior Vice President
New York, United States
November 2016 - February 2021 (4 years 3 months)
1. Dentsu X

Following merger of Gravity into dentsu X in late 2019, Rob multi-functions as agency’s new business growth lead and business lead.

Collaborates with global offices and leads U.S. portion of global pitches. Also, independently identifies and pitches domestic new business generating more than $5 million in revenue 2020, during pandemic. Functions as Salesforce expert for agency working across network.

Simultaneously function as business lead to DAZN, Hitachi, Panasonic, Puerto Vallarta & Riviera Nayarit Tourism, and others.

2. Gravity

Following Dentsu acquisition of Gravity, Rob traverses across the network to integrate Gravity’s expertise in multicultural audiences to help drive more than $50 million in revenue growth with AB/InBev, DAZN, Diageo, General Motors, Jaguar Land Rover, LVMH, Major League Soccer, and United Airlines among others.

Multi-functions as business lead for general market ad efforts for Pilgrim’s Pride Corporation, Panasonic, SEIKO, and others.
Executive Vice President
New York, United States
June 2012 - November 2016 (4 years 5 months)
Promoted multiple times leading independent agency of 45+ staffers to #1 ranking for multicultural expertise for 3 consecutive years (2014-16) and INC 500 for 3 consecutive years (2013-15) that leads to acquisition by dentsu International (FKA Dentsu Aegis Network) in November 2016.

Multi-functioned as growth and business lead on Western Union, Comcast, Comcast, Melia Hotels International, Playtika, Sands Resorts, and others.

Drove transformation and growth for key clients including Caesars Entertainment, Dish Networks, U.S. Army, IDT Telecom, CenterLight Healthcare, and others.

Awarded Mosaic®, Reggie® and multiple Telly® awards for various client work.

Developed and nurtured agency team through individual career path planning and one-on-one training on tools including MRI-Simmons and Kantar.
Account Director
New York, United States
June 2011 - May 2012 (11 months)
Grew sales 12% and market share for underdog brand Powerade with effective ad efforts utilizing endorsements by LeBron James, Derrick Rose, Ryan Howard and others as well as sponsorship of 2012 Olympics and NCAA Final Four.

Regains retail presence at 7-Eleven, Walgreens, BJ’s Wholesale, and CVS by developing custom integrated programs leveraging athletes and sponsorships.

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