| Title | Batalla / The Battle Viewing Party |
| Agency | Left Off Madison |
| Campaign | Batalla / The Battle |
| Advertiser | Major League Soccer (MLS) |
| Brand | Mexican National Team |
| Posted | March 2021 |
| Business Sector | Cameras & Video Cameras |
| Tagline | Batalla / The Battle |
| Story | Approach: With two weeks to pre-promote the event, we aggressively targeted Hispanic sports fans-- futbol, football, baseball, basketball, boxing-- by leveraging our iconic lotería creative in outdoor, social, and programmatic media. |
| Philosophy | Strategy: Partnering with experiential agency MKTG, we created a one-of-kind futbol viewing party festival. Our creative approach for the event was to blend two cultural nuances: lotería (Mexican bingo) with the double-meaning of El Tri players (i.e. Vela, Reyes). |
| Problem | Objective: Soccer United Marketing, the marketing arm of Major League Soccer, sought to provide a value-added local event for league sponsors, Bud Light, el Jimador tequila, Wells Fargo, and Pepsi tied to the MEX vs. USA World Cup qualifier played in Mexico. . Insight: The largest concentration of Mexicans in the U.S. sits in Los Angeles. But, to pry fans away from their dens or bar stools we needed to strike a strong chord on cultural nuance, community, and create something bigger than just a viewing party. |
| Result | ~1,000 Attendees obtained in 2 weeks with less than $10,000 in media, . Happy Sponsors: Wells Fargo and Jimador tequila sponsors report to be very happy with event. . Steal This #1! Fans loved the creative so much they were literally ripping posters off the wall to take home with them. . Steal This #2! Wells Fargo loves the loteria creative so much that they adapt it for their own futbol integrations. |
| Media Type | Case Study |
| Length | |
| More Information | https://leftoffmadison.com/soccer-united-marketing |
| Advertising Agency | Robert Douglas |
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