TURNING OLD CALENDARST INTO AN UPCYCLING ART PROJECTInstead of printing new calendars, we found 2,112 old ones and presented them to the bank's top clients. Everything is cyclical in this world, and there were years day into date similar to 2021.Before presenting, we digitized the calendars and placed them in a virtual museum. Now Ukraine has the first virtual museum of calendar art. The money saved on old new calendars were donated to charity.
Our client Alfa-Bank Ukraine set a task to create and design calendars as gifts for the bank’s top clients. There is a huge problem in Ukraine with deforestation. Hence, we offered not to print new calendars but to find old ones and give them a new life. Everything in this world is cyclical. And the years, identical to 2021 in the meaning of days, had already passed. As a result, the bank's clients have received not just regular calendars but the actual museum specimen, and all Ukrainians got a web-museum about the history of calendar-art development. Also, the bank saved money, which were donated for a good cause.
Philosophy
Instead of printing new calendars, we found 2,112 old ones and presented them to the bank's top clients. Everything is cyclical in this world, and there were years day into date similar to 2021. Before presenting them, we digitized the calendars and placed them in a virtual museum. The money saved was donated to charity. Win-win-win only.
Problem
There is a huge problem in Ukraine with deforestation of the Carpathian forests. It is even discussed in the European and American media. Our idea of the Old New Calendar provides an approach to conscious consumption. It does not only preserve ecology but Ukrainian cultural identity as well.
Result
1. The clients of the bank received not common calendars, but museum masterpieces. 2. Trees celebrated the New Year at home in the forest but not in the print shop. 3. The Ukrainians got a virtual museum with the history of the development of visual crafting in our country. 4. The bank donated the saved money to charity