BlueCross BlueShield Costa Rica - "The Wake Up Ads"

Havas Costa Rica

Havas Costa Rica San Jose, Costa Rica

4395

This ad is part of the ACT Responsible Collection

Brand: BlueCross BlueShield Costa Rica
Country: Costa Rica

Advertiser: BlueCross BlueShield

Title	The Wake Up Ads
Agency	Havas Costa Rica
Campaign	The Wake Up Ads
Advertiser	BlueCross BlueShield
Brand	BlueCross BlueShield Costa Rica
Posted	August 2021
Business Sector	Insurance
Tagline	BLUECROSS BLUESHIELD COSTA RICA MADE STUDY-BASED RADIO SPOTS TO PREVENT YOU FROM FALLING ASLEEP WHILE DRIVING
Story	Car accidents are one of the main causes of death in Costa Rica, and many of those accidents happen because people fall asleep while they drive at night. So, as an insurance company BlueCross BlueShield Costa Rica that is always looking after every single one of our clients and potential ones, we wanted to take action into this problem. A study from MindLab, a British neuromarketing research firm, stated that men and women wake up to different sounds, because of how our brains evolved throughout the years, it has developed sensitivity to certain sounds depending on the gender of each person. And based on that study, we wanted to address the problem differently. In addition to the sounds, we created horror stories with some of those sounds in them, creating the first radio spots scientifically made to wake you up. We aired them on the main radio stations between 11pm and 4am, the hours where most of the accidents took place. We did theses horror stories before anyone else became one.
Media Type	Radio
Length	120 seconds
Copywriter	Diego Castro
Copywriter	Vladimir Badilla Contreras
Associate Art Director	Andrea Castro
Chief Creative Officer	Josafat Padilla
Chief Marketing Officer (CMO)	Inés Monge
Chief Executive Officer (CEO)	Diego García
Art Director	Roberto Morales
Copywriter	Daniel Calderón
Executive Production Director	Walter Benavides
Animation	Melissa Rojas
Graphic Designer	Melissa Rojas
Creative Director	Sebastian Quirós
Account Director	Jacqueline Castillo
Account Executive	Jose Brenes