| Title | Record |
| Agency |
Havas Lisbon
|
| Campaign |
The Day After Women's Day Newspaper
|
| Advertiser |
Raparigas da Bola
|
| Brand |
Raparigas da Bola
|
| Date of First Broadcast/Publication |
2021 / 3
|
| Business Sector | Racial/Ethnic/Minority/Disability Awareness
|
| Tagline | Don't leave female athletes on the sidelines. #WomenAlsoPlay |
| Story | Infographic versions of top 3, tier-one, sports newspapers, highlighted the imbalance of media exposure, between men and women in sport, just one day after International Women’s Day. |
| Philosophy | We intentionally missed International Women’s Day, by just one day, to highlight the lack of exposure given to female athletes. Real news pages, of the top 3, tier-one, sports newspapers, were turned into infographics to illustrate the imbalance. |
| Problem | There are 3 important sports newspapers in Portugal. They mainly publish news about male athletes, but there's one day in the year, everyone gives exposure to women: on the International Women's Day. The problem is what happens on the other 364 days. |
| Result | . 14x more audience than the biggest Portugal's sports newspaper. . The topic of the day on 9th march. . One invite to write about gender equality in one of those newspapers. |
| Media Type |
Print
|
| Executive Creative Director |
Paulo Pinto
|
| Creative Director |
José Vieira
|
| Digital Creative Director |
Margarida Pedreira
|
| Copywriter |
Bernardo Tavares
|
| Art Director |
Alexandre Meneses
|
| Account Director |
Sergio Resende
|
| Account Executive |
Marta Costa
|
| Graphic Production Director |
António Fernandes
|
| Art Finalist |
Nuno Nascimento
|
| Executive Producer |
Miguel Varela
|
| Director |
David Infante
|
| Production Company Producer |
Beatriz Pereira
|
| Production Company Producer |
Patrícia Tavares
|
| Editor |
Miguel Monteiro
|
| Assistant Director |
Júlio Paixão
|
| Assistant |
João Bettencourt
|
