I started my career at Leo Burnett as a copywriter with the certainty that creativity could really change human's behavior. More than 12 years later I still believe faithfully in this.
I have worked in the largest advertising agencies in Costa Rica such as: Leo Burnett, Jotabequ / GREY, Publimark MullenLowe where I have shared with multidisciplinary and very talented teams where I have learned a lot from each of them.
As creative director I have been in charge of brands such as: PMI (Philip Morris International), BAT (British American Tobacco), Coca Cola, kölbi, Hyundai, LifeMiles, Banco Popular, Musi Convenience Stores, Isuzu, INEC, TSE, Pozuelo, Universidad lnternacional de las Américas.
It is an honor for me to be part of this jury and to share my point of view about effective advertising… Advertising that has a meaning beyond communication.