As the Founder and CEO of Demonstrate, Joey has more than 15 years of multi-faceted brand marketing and integrated communications experience. A seasoned marketing communications professional, Joey has experience in brand launches, internal communications, earned media campaigns, retail marketing, and experiential event conception and execution.
Drawn to innovation, Joey has worked on integrated brand marketing and communications campaigns for a variety of companies ranging from Fortune 100, regional and national non-profits to fledgling startups in beta spanning industries and verticals. He helps brand innovators and category leaders reach their business goals by creating and implementing strategic communications platforms and programs.
His depth of experiences and responsibilities have included brand marketing and retail strategy, full-service event ideation and execution, national tour management, celebrity/talent endorsements and spearheading international, national and regional press campaigns.
Beyond brands, marketing and communications, Joey is also an Angel Investor and llends his expertise to important humanitarian, social and charitable causes. Working closely with socially conscious organizations, Joey seeks to forge creative cultural initiatives for a socially minded generation. He serves on advisory boards of The Redford Center, City of Hope, Gay Men’s Health Crisis and the National School Climate Center.
Joey holds a Bachelor of Arts Degree in Mass Communications from CUNY-Hunter College and is currently enrolled in a post-graduate Sustainability program at Harvard University.