Creative and reliable team player with personal and professional goals to excel.
Experienced Art Director and Marketing professional with decades of experience in the creative industry as Creative Director, CMO, Marketing Director, Marketing Manager and Graphic Designer.
My educational background includes an MBA in International Marketing, a BA in Visual Communications, and Associates Degrees in both Commercial Art and Photography. I also taught Multimedia at ITT Technical Institute.
● Launched a successful leads generation business that started out with less than 24 employees and after 2 years they were at over 150 employees and sold the company
● Proven track record of successfully launching startups with significant growth as well as growth of small to medium-sized businesses enterprise organizations
● Increase user onboarding and engagements; leading to increased sales and growth
● Improve, create, produce and implement various advertising and marketing collateral (corporate identity, brochures, print advertisements, catalogs, whitepapers, presentations, videos, banner ads, emails, websites, landing pages, infographics, webinars, content and blogs)
● Work with editors and manage design teams in-house and overseas
● Manage and negotiate with various external venders on services provided
● Teach students how to perform technical tasks associated with the design and creation of interactive multimedia communication
● Manage social media brand and presence as well as community building
● Create, produce, distribute, track and manage email marketing campaigns
● Events and tradeshow planning and organization
● Business development and creating BtoB partnerships, including proposal writing
● Plan and implement GTM marketing strategies and new product launches
● Implement new technologies to manage, analyze, track and maximize ROI
My KNOWLEDGE base includes but is not limited to:
● Advertising, marketing, branding, business development, and public relations
● BtoB and BtoC product placement and positioning
● Retail, wholesale, and eCommerce
● Internet marketing (SEO, SEM, social media, email marketing, content creation, banners, videos, analytics, etc)
● Creation of marketing collateral (print, web and interactive media)
● Copywriting, graphic design, web design, photography, video production and presentation design
Here's a link to some of my creative work: sagedesigngroup.biz