|Title||What’s In A Name|
|Agency||Wieden + Kennedy|
|Campaign||What’s In A Name|
|Advertiser||Ghetto Film School|
|Brand||Ghetto Film School|
|Date of First Broadcast/Publication|
|Business Sector||Colleges, Universities & Education Centers|
|Philosophy||Ghetto Film School’s new short film “What’s in a Name” amplifies GFS’s goal to give platforms to people whose stories are not always told and volume to voices often unheard. The film, via agency W+K NY, edited by Aika Miyake and produced by Bryght Young Things, pushes against some of the stereotypes and conventions that society often attributes to creatives and filmmakers of color and what they are (or aren’t) capable of. The film features voice over by Spike Lee and Alfre Woodard, both of whom are involved with the school. Additionally, the students of GFS star in and filmed many of the scenes, reflecting the inclusive force and spirit of the nonprofit. With humble beginnings in the South Bronx, this organization is redefining the future of film by serving thousands of young, multicultural creative talent across the world.|
|Media Type||Web Film|
|Mix Company||Wave Studios|
|Advertising Manager||Stosh Mintek|
|Advertising Manager||Montea Robinson|
|Advertising Manager||Elaine Delgado|
|Executive Creative Director||Karl Lieberman|
|Managing Director||Neal Arthur|
|Art Director||Daniel Koo|
|Head of Integrated Production||Nick Setounski|
|Senior Producer||Yukino Moore|
|Junior Producer||Christopher Gonzalez|
|Production Company||Bryght Young Things|
|Director||Luis G. Santos|
|Executive Producer||Daniel Navetta|
|Post-production Producer||Brady Fiero|
|Editorial Company Executive Producer||Amburr Farls|
|Managing Partner||Michelle Eskin|
|VFX Company||Jogger Studios|
|Head of Production||Diana Cheng|
|Creative Director||Andy Brown|
|Flame Artist||Michael Vaglienty|
|Flame Assistant||Jorge Tanaka|
|Executive Producer, Mix||Vicky Ferraro|
|Sound Design and Mix||Isaac Matus|
|Sound Company / Music Company||Future Perfect Music|
|Music Producer||Maxwell Gosling|
|Music Composer||Victor Magro|
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