Ghetto Film School - "What’s In A Name"

Wieden + Kennedy

Wieden + Kennedy New York, United States

12777

Brand: Ghetto Film School
Country: United States

Advertiser: Ghetto Film School

Title	What’s In A Name
Agency	Wieden + Kennedy
Campaign	What’s In A Name
Advertiser	Ghetto Film School
Brand	Ghetto Film School
Date of First Broadcast/Publication	2021 / 3
Business Sector	Colleges, Universities & Education Centers
Philosophy	Ghetto Film School’s new short film “What’s in a Name” amplifies GFS’s goal to give platforms to people whose stories are not always told and volume to voices often unheard. The film, via agency W+K NY, edited by Aika Miyake and produced by Bryght Young Things, pushes against some of the stereotypes and conventions that society often attributes to creatives and filmmakers of color and what they are (or aren’t) capable of. The film features voice over by Spike Lee and Alfre Woodard, both of whom are involved with the school. Additionally, the students of GFS star in and filmed many of the scenes, reflecting the inclusive force and spirit of the nonprofit. With humble beginnings in the South Bronx, this organization is redefining the future of film by serving thousands of young, multicultural creative talent across the world.
Media Type	Web Film
Length	60 seconds
Mix Company	Wave Studios
Voice	Spike Lee
Voice	Alfre Woodard
Advertising Manager	Stosh Mintek
Advertising Manager	Montea Robinson
Advertising Manager	Elaine Delgado
Executive Creative Director	Karl Lieberman
Managing Director	Neal Arthur
Copywriter	Funmi Adejobi
Art Director	Daniel Koo
Head of Integrated Production	Nick Setounski
Senior Producer	Yukino Moore
Junior Producer	Christopher Gonzalez
Production Company	Bryght Young Things
Director	Jordan Hall
Director	Luis G. Santos
Executive Producer	Daniel Navetta
Producer	Steve Cozzarelli
Editing Company	Cut+Run
Editor	Aika Miyake
Post-production Producer	Brady Fiero
Editorial Company Executive Producer	Amburr Farls
Managing Partner	Michelle Eskin
VFX Company	Jogger Studios
Head of Production	Diana Cheng
Creative Director	Andy Brown
Flame Artist	Michael Vaglienty
Flame Assistant	Jorge Tanaka
Executive Producer, Mix	Vicky Ferraro
Sound Design and Mix	Isaac Matus
Mixer	Aaron Reynolds
Sound Company / Music Company	Future Perfect Music
Music Producer	Maxwell Gosling
Music Composer	Victor Magro
Photographer	Michael Kusumadjaja
Producer	Theresa Kusumadjaja
Photographer	David Gonzalez