| Title | The Center Lane |
| Agency | GREY Tokyo |
| Campaign | The Center Lane |
| Advertiser | Procter & Gamble |
| Brand | SK-II |
| Date of First Broadcast/Publication | 2021 / 3 |
| Business Sector | Skin Care |
| Story | The Centre Lane, is a empowering docu-drama that blends live action and animation to tell the story of the Japanese swimming prodigy Rikako Ikee and her route back to competition following a devastating diagnosis of leukaemia when she was just 18. |
| Media Type | Branded Content |
| Length | |
| Market | Singapore |
| Executive Creative Director | Graham Drew |
| Consulting Executive Creative Director | Leo Savage |
| Creative Consultant | Stuart Harkness |
| Executive Creative Strategy Director | Danni Mohammed |
| Executive Creative Business Director | Siddika Dehlvi |
| Executive Creative Producer | San Takashima |
| WPP Team Lead | Nihar Das |
| Creative Strategist/Copywriter | Katie Mulligan |
| Global Integration Lead | Nathan Wilson |
| Executive Account Director | Yukiko Ochiai |
| Senior Producer | Shoko Akutagawa |
| Creative Director | Ashley Chen |
| Creative Director | Ken Mitani |
| Creative Director | Sudhir Pasumarty |
| Copywriter | Yukika Anan |
| Art Director | Erina Uchiyama |
| Senior Project Director | Angelique Malabanan |
| Project Director | ChewLing Loke |
| Creative Director | Shane Lester |
| Senior Account Executive | Iris Gu |
| Planning Director | Hiroko Matsuo |
| Account Director | Sue-Ann De Cruz |
| Business Director | William Godwin |
| Media Director | Prajat Khare |
| Director | Hirokazu Kore-eda |
| Associate Director | Wataru Togashi |
| Director of Photography (DOP) | Ryutu Kondo |
| Music Director | Akira Kosemura |
| Animation | Hideki Inaba |
| Animation | Nobuaki Doi |
| Animation | Masanobu Hiraoka |
| Post Production | Daryl Bryan Lim |
| Post Production | HOGARTH WORLDWIDE |
| Casting | Choei Suzuki |
| Casting Agency | Gambit |