|Title||The Centre Lane|
|Campaign||The Centre Lane|
|Advertiser||Procter & Gamble|
|Date of First Broadcast/Publication|
|Business Sector||Skin Care|
|Story||The Centre Lane, is a empowering docu-drama that blends live action and animation to tell the story of the Japanese swimming prodigy Rikako Ikee and her route back to competition following a devastating diagnosis of leukaemia when she was just 18.|
|Media Type||Branded Content|
|Executive Creative Director||Graham Drew|
|Consulting Executive Creative Director||Leo Savage|
|Creative Consultant||Stuart Harkness|
|Executive Creative Strategy Director||Danni Mohammed|
|Executive Creative Business Director||Siddika Dehlvi|
|Executive Creative Producer||San Takashima|
|WPP Team Lead||Nihar Das|
|Creative Strategist/Copywriter||Katie Mulligan|
|Global Integration Lead||Nathan Wilson|
|Executive Account Director||Yukiko Ochiai|
|Senior Producer||Shoko Akutagawa|
|Creative Director||Ashley Chen|
|Creative Director||Ken Mitani|
|Creative Director||Sudhir Pasumarty|
|Art Director||Erina Uchiyama|
|Senior Project Director||Angelique Malabanan|
|Project Director||ChewLing Loke|
|Creative Director||Shane Lester|
|Senior Account Executive||Iris Gu|
|Planning Director||Hiroko Matsuo|
|Account Director||Sue-Ann De Cruz|
|Business Director||William Godwin|
|Media Director||Prajat Khare|
|Associate Director||Wataru Togashi|
|Director of Photography (DOP)||Ryutu Kondo|
|Music Director||Akira Kosemura|
|Post Production||Daryl Bryan Lim|
|Post Production||HOGARTH WORLDWIDE|
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