Bianca Puca
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Title77TH 77th VENICE FILM FESTIVAL - THE STORM
Campaign 77TH VENICE FILM FESTIVAL - THE STORM
Advertiser Rai-Radio Televisione Italiana
Brand 77° Mostra Del Cinema Di Venezia
Date of First Broadcast/Publication
Business Sector Cinemas & Theatres
Tagline Venice film festival the storm gondoliere
Story This year to promote the Venice International Film Festival Rai made a 60’’ spot centred on a Gondolier facing a storm. The man manages to conquer the waves and his own fears. The text draws inspiration from Ernest Hemingway's “The Old Man and the Sea” including the line "Man is not made for defeat. A man can be destroyed, but not defeated!"
With this we all are celebrating the power of life and throwing light on the importance that even though we are living in this critical dangerous time we don't lose the hope to survive and we will always fight to bring light on life.
Done with Unreal Engine Tech. in a virtual production set we were able to shoot everything in real time.
Philosophy This year to promote the Venice International Film Festival Rai made a 60’’ spot centred on a Gondolier facing a storm. The man manages to conquer the waves and his own fears. The text draws inspiration from Ernest Hemingway's “The Old Man and the Sea” including the line "Man is not made for defeat. A man can be destroyed, but not defeated!"
With this we all are celebrating the power of life and throwing light on the importance that even though we are living in this critical dangerous time we don't lose the hope to survive and we will always fight to bring light on life.
Done with Unreal Engine Tech. in a virtual production set we were able to shoot everything in real time.
Problem MANY PEOPLE TALKING ABOUT THE VIRTUAL-PRODUCTION TECHNIQUES USED ON THE MANDALORIAN AND WHEN HIVE DIVISION TOLD ME TO TRY THIS TECHNIQUE ON THIS WORK I TOOK THE CHANCE, WE DIDN'T HAVE A LOT OF TIME AS ALWAYS A COUPLE OF WEEK THAT MEANS TAKE THIS CHANCE OR DO NOTHING. WE TOOK THE RISK.
THE ABILITY TO CAPTURE SO MUCH IN CAMERA — AS OPPOSED TO SHOOTING WITH BLUE- OR GREENSCREENS AND COMP- ING BACKGROUNDS IN LATER CAN IMMEDIATELY SEE AN IMAGE THROUGH THE LENS THAT IS VERY CLOSE TO A FINAL RESULT WAS AMAZING.
WE WERE ABLE TO CREATE ON SET, IN REAL TIME, A LOT OF THE CG THAT OTHERWISE WOULD TAKE A LOT OF TIME AND MONEY TO BE POST PRODUCED. WE HAD RAIN, THUNDER FLASHES, A LOT OF WATER THAT WOULD BE A REALLY PROBLEM TO MANAGE IN CLASSIC BLUE
SCREEN STUDIO.
Media Type Television & Cinema
Length
Soundtrack SMIDER
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