Christos Koutsoukos
Executive Creative Director at Cream+Rascal
Athens, Greece
TitleThe Role of my life
Campaign The role of my life
Advertiser N/A
Brand Endless Earth
Date of First Broadcast/Publication
Business Sector Cleaning Products, Soaps, Detergents
Tagline The Good Roll
Story An Unsung hero narrates the story of his life, while doing the toughest job in the world. The toilet roll that is destined to change the world, every little step, every little day. This is the Good Roll.
Philosophy A toilet roll had hit rock bottom till the day it realises that can be usefull to the world, by doing one simple thing. Throwing away plastic and getting into a new recyclable paper packaging.
Problem Toiler paper brands are not highly engaging, thus people tend to buy toilet paper, mainly because of price and not due to relation to a brands values.
Result campaign still on air.
Media Type Cinema
More Information
Executive Creative Director
Associate Creative Director
Art Director
Account Director
Agency Producer
Director of Photography (DOP)
Production Designer
Music Composer

Create a free Talent profile and become a member of AdForum

Get Started