|Title||The Role of my life|
|Campaign||The role of my life|
|Date of First Broadcast/Publication|
|Business Sector||Cleaning Products, Soaps, Detergents|
|Tagline||The Good Roll|
|Story||An Unsung hero narrates the story of his life, while doing the toughest job in the world. The toilet roll that is destined to change the world, every little step, every little day. This is the Good Roll.|
|Philosophy||A toilet roll had hit rock bottom till the day it realises that can be usefull to the world, by doing one simple thing. Throwing away plastic and getting into a new recyclable paper packaging.|
|Problem||Toiler paper brands are not highly engaging, thus people tend to buy toilet paper, mainly because of price and not due to relation to a brands values.|
|Result||campaign still on air.|
|Executive Creative Director||Christos Koutsoukos|
|Associate Creative Director||Electra Pavlaki|
|Art Director||Konstantinos Argiriou|
|Account Director||Lisa Gkourtsouli|
|Agency Producer||Aggeliki Batheka|
|Director of Photography (DOP)||Giannis Georgiou|
|Production Designer||Alexandra Kostakis|
|Music Composer||Nick Athanasoulas|
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