|Advertiser||Toyota Motor Corporation|
|Date of First Broadcast/Publication|
|Story||How long do you think it takes to glance at a text message when you’re driving? One second? Two seconds? You’re not alone. Most drivers believe that texting and driving creates only a momentary distraction. Today on April 6, or 4.6, Lexus has released a new video to shatter this common misconception. The average length of time it actually takes to send or receive a text message when you’re behind the wheel is 4.6 seconds, according to the National Highway Traffic Safety Administration (NHTSA). April is national Distracted Driving Awareness Month, established by the National Safety Council (NSC) more than 10 years ago. It’s a good time to regroup and reconsider the choices we make when we’re on the road. Distracted driving is dangerous, claiming 3,142 lives in 2019 (the most recent available data) according to NHTSA. Texting is the most alarming distraction. At 55 mph, taking your eyes off the road for 4.6 seconds is like driving the length of an entire football field with your eyes closed.|
|Media Type||Web Film|
|Chief Creative Officer||Chris Graves|
|Executive Creative Director||Craig Crawford|
|Associate Creative Director||Charlie Stephenson|
|Art Director||Steve Hanlon|
|Group Creative Director||Jon Ruppel|
|Creative Director||Jason Lockyer|
|Art Director||Adrian Luna|
|Account Director||Ben Allison|
|Account Supervisor||Rachel DeLesk|
|Account Director||Robin Watkins|
|Account Supervisor||Colleen Carlsen|
|Account Supervisor||Melanie Guthrie|
|Account Executive||Ryan Cohen|
|Media Director||Scott Thornton|
|Associate Media Director||Stacey Cho|
|Program Manager||Laura Schluckebier.|
|Project Manager||David Hefferly|
|Associate Producer||Robert Holeman|
|Director, Business Affairs||David Peake|
|Associate Director, Business Affairs||Janet Anderson|
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