Cody Pittard
Producer at Team One
Los Angeles, United States
TitleDriving Disrupted
Campaign Driving Disrupted
Advertiser Toyota Motor Corporation
Brand Lexus
Date of First Broadcast/Publication
Business Sector Automotive
Story How long do you think it takes to glance at a text message when you’re driving? One second? Two seconds? You’re not alone. Most drivers believe that texting and driving creates only a momentary distraction. Today on April 6, or 4.6, Lexus has released a new video to shatter this common misconception. The average length of time it actually takes to send or receive a text message when you’re behind the wheel is 4.6 seconds, according to the National Highway Traffic Safety Administration (NHTSA). April is national Distracted Driving Awareness Month, established by the National Safety Council (NSC) more than 10 years ago. It’s a good time to regroup and reconsider the choices we make when we’re on the road. Distracted driving is dangerous, claiming 3,142 lives in 2019 (the most recent available data) according to NHTSA. Texting is the most alarming distraction. At 55 mph, taking your eyes off the road for 4.6 seconds is like driving the length of an entire football field with your eyes closed.
Media Type Web Film
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