Advertising Manager at General Motors Corp.

Buick - "Cucumbers"

Leo Burnett Detroit

Leo Burnett Detroit Detroit, United States

1671

Brand: Buick
Country: United States

Advertiser: General Motors Corp.

Title	Cucumbers
Agency	Leo Burnett Detroit
Campaign	Spirit Squad 2021
Advertiser	General Motors Corp.
Brand	Buick
Date of First Broadcast/Publication	2021 / 4
Business Sector	Four Wheel Drive, SUV(Sports Utility Vehicle)
Philosophy	Buick’s new integrated campaign for its all-new Envision SUV celebrates NCAA’s March Madness with commercials and social content starring champion cheerleader Morgan Simianer from the hit Netflix docu-series “Cheer.” The campaign, via Leo Burnett Detroit, directed by Jordan Brady and produced by kaboom, invites viewers to Envision the future with fanfare worthy of both national champions and anyone who makes each moment worth celebrating. This is the second time Brady, Leo Burnett, and Simianer have cheered for Buick’s March Madness campaign - reuniting after last year’s successful promotion. Brady and the agency also collaborated on the 2018 Buick campaign featuring actor Lemorne Morris (New Girl, Woke). Buick is an official sponsor of NCAA® March Madness® and The Buick NCAA® March Madness® In-Vehicle App grants an all-access pass to the tournament with live game coverage and highlights, from the First Four® to the championship game.
Media Type	Digital
Length	15 seconds
Advertising Manager	Mallory Woodrow
Advertising Manager	Anthony Biondo
SVP, Director of Integrated Production	Brian Dooley
Associate Creative Director/Copywriter	Tom Topolewski
Associate Creative Director/Art Director	Dan Councilor
Account Director, Digital and Social	Angela D’Aristotile
Production Company	Kaboom Productions
Director	Jordan Brady
Executive Producer/Owner	Lauren Schwartz
Producer/Head of Production	Steven Sills