Roxy Young
Advertising Manager at Advance Publications
New York, United States
TitleReddit - Superb Owl
Campaign Reddit - Superb Owl
Advertiser Reddit
Brand Reddit
PostedApril 2021
Business Sector Community Website
Story In the weeks before the 2021 Super Bowl, the power of online communities to drive real-world action was made abundantly clear as a group of Reddit underdogs took the financial world by storm. Given the scale of the story across every major news outlet, Reddit’s response needed to be as big as the moment the brand was having.Reddit “hacked the system” with a 5-second commercial that dominated the conversation on television’s biggest stage, celebrated the power of Reddit’s passionate communities & shifted mass perceptions, all while embracing the platform’s personality by teasing viewers to visit an obscure subreddit, r/SuperbOwl.
Media Type Public Relations
Executive Creative Director
Executive Creative Director
Creative Director
Associate Creative Director
Associate Creative Director
Senior Copywriter
Art Director
Group Director Content Production
Motion Design Director
Content Producer
SVP Managing Director
Group Director Media Operations
Media Director
Media Planner
VP Executive Strategy Director
Strategy Director
MD Client Services
Account Director
VP Executive Production Director
Group Production Director
Senior Producer
Chief Marketing Officer (CMO)
Senior Marketing Lead
Marketing Specialist
Creative Lead
Senior Communications Manager
Communications Manager
Communications Manager
Communications Manager
Senior Community Manager Cassidy Good

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