| Title | Reddit - Superb Owl |
| Agency | R/GA California |
| Campaign | Reddit - Superb Owl |
| Advertiser | |
| Brand | |
| Posted | April 2021 |
| Business Sector | Community Website |
| Story | In the weeks before the 2021 Super Bowl, the power of online communities to drive real-world action was made abundantly clear as a group of Reddit underdogs took the financial world by storm. Given the scale of the story across every major news outlet, Reddit’s response needed to be as big as the moment the brand was having.Reddit “hacked the system” with a 5-second commercial that dominated the conversation on television’s biggest stage, celebrated the power of Reddit’s passionate communities & shifted mass perceptions, all while embracing the platform’s personality by teasing viewers to visit an obscure subreddit, r/SuperbOwl. |
| Media Type | Public Relations |
| Length | |
| Executive Creative Director | Bryan Gregg |
| Executive Creative Director | Chapin Clark |
| Creative Director | Kevin Koller |
| Associate Creative Director | Kirstie Bones |
| Associate Creative Director | Jocelyn McCanles |
| Senior Copywriter | Scott Steele |
| Art Director | Ben Muckensturm |
| Group Director Content Production | Hana Newman |
| Motion Design Director | Felipe Mahalem |
| Content Producer | Janie Penney |
| SVP Managing Director | David Corns |
| Group Director Media Operations | Liz Hart |
| Media Director | Faviana Campbell |
| Media Planner | Devon Bremer |
| VP Executive Strategy Director | Yael Cesarkas |
| Strategy Director | Kaitlyn Frysztak |
| MD Client Services | Cara Watson |
| Account Director | Parry Rominger |
| VP Executive Production Director | Julie Andrews |
| Group Production Director | Catherine Hughes |
| Senior Producer | Katie Cahill |
| Chief Marketing Officer (CMO) | Roxy Young |
| Senior Marketing Lead | Chen Dong |
| Marketing Specialist | Katie Ambrose |
| Creative Lead | Chris Potts |
| Senior Communications Manager | Nicole Murphy |
| Communications Manager | Allison Day |
| Communications Manager | Emily Yarwood |
| Communications Manager | Nika Dyen |
| Senior Community Manager | Cassidy Good |
More Work
SEE ALLReddit - Up The Vote
- BRAND:
- AGENCY:
- R/GA California