| Title | Meltdown Flags |
| Agency | Serviceplan Group |
| Campaign | Meltdown Flags |
| Advertiser | METER Group |
| Brand | METER Group |
| Posted | April 2021 |
| Business Sector | Industry |
| Story | The glaciers are melting faster than ever. And with them 69% of the global drinking water supply. The environmental sensor company METER has been documenting glacier retreat for decades. But the scientific articles resulting from the data usually only reach an expert audience. The initiative around the Meltdown Flags aims to make the general public understand what is at stake.Meltdown Flags visualizes global glacier retreat, by reducing the color white in flags of countries with glaciers. From 1995, year of the first UN Climate Change Conference, to present day, until 2050, the point of no return for glaciers. For each country with glaciers, a separate data-based flag was created, showing the retreat of the glaciers in the coming years.The Meltdown AR filter let people interact with the flags in an exhibition, now at the Messner Mountain Museum. In classrooms, the filter was used in schoolbooks to learn more about glacier retreat. Online, visitors could access further information, offset their carbon footprint, download and buy the flags, and share their message with a type generator. |
| Media Type | Case Study |
| Length | |
| More Information | https://www.meltdownflags.org/ |
| Global Chief Creative Officer | Alex Schill |
| Chief Creative Officer Germany | Matthias Harbeck |
| Executive Creative Director | Franz Röppischer |
| Executive Creative Director | Lorenz Langgartner |
| VP Marketing | Christian Hertel |
| CEO | Scott Campbell |
| General Manager | Sandra Loibl |
| Art Director | Jan-Martin Hopf |
| Account Manager | Martin Rackel |
| Intern Account Management | Leonie Casper |
| Executive Creative Director | Michael Wilk |
| Senior Motion Designer | Dennis Fritz |
| Art Director | Michael Lux |
| Art Director | Stephan Westerwelle |
| Account Manager | Julia Nicolaisen |
| Creative Director | Therese Stüssel |
| Senior Production Manager | Karin Schmitz |
| General Manager Public Relations | Britta Tronke |
| Account Executive | Clara Illán |
| Art Director | Eduardo Alvarez |
| Creative Team | Saurabh Kakade |
| Design Director | Maximilian Heitsch |
| Coder | Sebastian Haiss |
| Designer | Gabriela Baka |
| Designer | Marco Kawan |
| Coder | Niklas May |
| Creative Coder | Daniel Kuhnlein |
| Digital Director | Dieter Pries |
| Executive Producer | Lipa Lizaso |
| Production Company Producer | Gabo Gertner |
| Line Producer | Yaiza Ríos España |
| Second Production Assistant | Santiago García Suarez |
| Director | Diego Llorente Aguilera |
| Cameraman | Jairo González Pérez |
| Second Camera Operator | Cristina Campos |
| Photographer | Federico Gutierrez Lopez |
| Lenticular Artist | Hussein El Rayess |
| Creative Media Manager | Lukas Pachoinig |
| Creative Media Manager | Sabrina Duchow |