| Philosophy | Razorfish, the global marketing transformation agency, is proud to partner with The San Francisco Museum of Modern Art (SFMOMA) to launch the renowned institution’s first all-virtual Art Bash. The museum’s biggest art-filled annual fundraiser will be reimagined as a free interactive event series spanning April 12–15. With four days of inspiring creative offerings, Art Bash 2021 is an opportunity for people to connect, celebrate, create and engage through the world of contemporary art. The Razorfish-built platform, available at artbash.sfmoma.org, will house and host four days of virtual programming – bringing to life the historically in-person event in new ways. This year’s Art Bash is open to anyone with digital access, with a spirit of inclusivity that allows people of all ages from around the world to participate. Razorfish was charged with the concept, design, technical development and implementation of the visual identity of the platform. Art Bash is SFMOMA’s annual fundraiser. Razorfish and SFMOMA approached this year’s event by celebrating the provocation inherent to the creation of art. This year, Art Bash will be fully accessible—geographically, free to attend, and open to new audiences, with all-ages programming for the Bay Area community and beyond. The virtual Art Bash celebration kicks off Monday, April 12 with four days of dynamic free events. Tune in for a conversation with visionaries Virgil Abloh and Moved by the Motion, a zine-making activity with artist Alicia McCarthy and her Oakland contemporaries, unforgettable virtual performances by Tycho, The Younger Lovers, and other musical guests streaming live from SFMOMA, and more. View the complete schedule of programming here. HOW TO PARTICIPATE + ADDITIONAL INFORMATION Sponsor, donate or sign-up for email updates at sfmoma.org/artbash. The San Francisco Museum of Modern Art is one of the largest museums of modern and contemporary art in the United States and a thriving cultural center for the Bay Area. In addition to its seven gallery floors, SFMOMA offers 45,000 square feet of free, art-filled public space open to all. Razorfish and SFMOMA joined forces following a competitive RFP last fall and together are working on a variety of initiatives using the power of digital to form agile connections between the institution and its supporters. |
