| Title | The Show Must Go On |
| Agency | Prettybird |
| Campaign | The Show Must Go On |
| Advertiser | Amazon |
| Brand | Amazon |
| Posted | April 2021 |
| Business Sector | Online Retail, E-store |
| Story | A young dancer wins the lead in a winter ballet production, but COVID hits and her school is shut down. Throughout the year she trains for the performance under lockdown; in her flat with her parents and sister, via zoom with her fellow dancers, and in the hallway of her building, where she smiles at a boy her age. Later in the year, she receives terrible news; her show has been cancelled. Seeing her sadness, her sister starts making flyers. She posts them around her community. The boy reads a flyer and orders a powerful torch from Amazon. Later, the sister hands our dancer the flyer; an invitation to a ballet performance, outside, tonight. Our dancer steps out into the darkness, the music starts, and the boy shines his torch from his window, illuminating her in a spotlight. She performs as the community looks on. She finishes to rapturous applause. |
| Media Type | Others |
| Length | |
| Agency | Lucky Generals |
| VP Global Creative | Simon Morris |
| WW Executive Creative Director | Jo Shoesmith |
| GM EU Integrated Marketing | Ed Smith |
| Senior Campaign Manager | Jennifer Finch |
| Creative Program Manager Global | Jennifer Orrestad |
| Senior Creative Program Manager Global | Kara York |
| Senior Campaign Manager Global | Kelly McFarren |
| Head of Film | Joe Bagnall |
| Assistant Producer | Camilla Hempleman-Adams |
| Founder | Danny Brooke-Taylor |
| Business Director | Minnie Vaughan |
| Creative Director | Lee Smith |
| Creative Director | Nick Bird |
| Creative Team | George Allen |
| Production Company | Prettybird UK |
| Director | Melina Matsoukas |
| Exec Prod | Juliette Larthe |
| Lead Producer | Juliette Larthe |
| Executive Producer | Ted Thornton |
| Head of New Business | Mia Powell |
| Line Producer | Marian Mikhail |
| Production Manager | Benji Landman |
| Production Coordinator | Jess Glaus |
| Directors Assistant | Yazz Anderson-Moore |
| Directorof Photography | Rina Yang |
| Production Designer | Jahmin Assa |
| Art Director | Barbara Ayozie Fu Safira |
| Costume Stylist | Matthew Josephs |
| Costume Designer | Ed Marler |
| Seamstress | Row Seward |
| Stylist Assistant | Olivia Kaiafa |
| Post Production Supervisor | Neil Cunningham |
| 3rd Assistant Director | Kitty Rajakulasingam |
| Make-Up Artist | Mata Mumvadi |
| Makeup Assistant | Marie Reitner |
| Manicurist | Loui-Marie Ebanks |
| Movement Director | MJ Harper |
| Movement Director Assistant | Brittany Young |
| Camera Trainee | Yssis McKen |
| Trainee | Victoria Lawal |
| Trainee | Lucia Ritucci |
| Art Dept Trainee | Berhan Medhaen |
| Service Company | Division |
| Executive Producer | Rok Burkovec |
| Line Producer | Benjamin Begovic |
| Production Manager | Alenka Protic |
| Production Coordinator | Ida Uran |