`tpán Benyovszký
Copywriter at McCann Prague
Praha, Czech Republic
TitleNothing beats the original
Agency
Campaign Nothing beats the original
Advertiser Asahi Europe & International
Brand Pilsner Urquell
Date of First Broadcast/Publication
Business Sector Alcoholic
Story Every great thing has imitators. Of course, each imitator may have qualities of its own, but it can never be compared to the original – a truth whether a great artist, a great musician or a great beer. That is the heart of the Pilsner Urquell story: a new global communication concept to point out the superiority of originals by connecting the art of music with the art of brewing beer. The brand started with this concept last year and has now extended it by using Robbie Williams, an original and iconic rock star, showing him performing live in concert – followed by the original Czech beer’s credentials.
Media Type Television
Length
Creative Director
Account Director
Art Director
Copywriter
Account Manager

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