| Title | Earth Definition: The New Standard in Streaming |
| Agency | Accenture Song DK |
| Campaign | Earth Definition: The New Standard in Streaming |
| Advertiser | Earth Day |
| Brand | Earth Day |
| Date of First Broadcast/Publication | 2021 / 4 |
| Business Sector | Environmental & Animal Issues |
| Story | Together with the world’s largest (and original) environmental movement, Earth Day – we introduce Earth Definition: an eco-label for video streaming platforms that allows people to make a better choice for the environment. Simply by repositioning Standard Definition (480p) to Earth Definition (ED). The purpose is to raise awareness of the fact that video streaming has an impact on the environment, and the simple solution is lowering the video quality from HD to ED. Hopefully for the video streaming giants like Netflix, Facebook and Youtube to either auto-stream video/film in ED on mobile devices, or as a minimum, implement the green ED logo next to the 480p quality setting, to help the users make a more environmentally friendly choice when streaming on a platform. |
| Media Type | Web Film |
| Length | |
| Chief Creative Officer | Adam Kerj |
| Creative Team | Tim Pashen |
| Creative Team | Lasse Vintersbølle |
| Creative Team | Karl kristian Krarup Kjaer |
| Creative Team | Nicolai Dimon |
| Client Director | Søren Brix |
| Account Manager | Sofia Brockenhuus-Schack |
| Social Media Expert | Mads Husted |
| Director | Simon Robson |
| Voice | Michelle Monaghan |
| Additional Animation | Mighty Nice |
| Head of Production | Tina Braham |
| Production Company Producer | Diana Angelius |
| Designer | Oliver Abbott |
| Model | Tessa Eden |
| Model | Michael Shiao Chen |
| 3D Animation | Duncan MacLaren |
| 3D Animation | Michael Shiao Chen |
| 2D Animation | Bonnie Forsyth |
| 2D Animation | Max Wanniaratchy |
| Render | Trent Rogan |
| Compositor | Gary Fouchy |
| Sound Design Company | JSM Music |
| Score | JSM Music |