Lacoste - "Crocodiles Play Collective: Asap Nast"

BETC Paris

BETC Paris Pantin, France

5655

Title	Crocodiles Play Collective: Asap Nast
Agency	BETC Paris
Campaign	Crocodiles Play Collective
Advertiser	Lacoste
Brand	Lacoste
Date of First Broadcast/Publication	2021 / 4
Business Sector	Apparel, Fashion & Footwear
Story	A cast of seven passionate and creative talents wear the polo shirt with a sense of elegance that is their own. They are captured in their cities, in the surroundings that inspire them daily. Five cities (Paris, New York, Berlin, Los Angeles, London) and seven photographers, to conjure multiple points of view. The Lacoste polo shirt becomes the common denominator of those who share the values of the crocodile.
Media Type	Print
Length	30 seconds
Production Company	Kitten
Advertising Manager	Catherine SPINDLER
Advertising Manager	Nathalie Beguinot
Advertising Manager	Julien Scheubel
Advertising Manager	Mylène Atlan
Account Manager	Gaëlle Gicqueau
Account Manager	Fanny Buisseret
Account Manager	Louise Menaige
Account Manager	Romain Cialdella
Account Manager	Suzy Morin
Executive Creative Director	Aurélie Scalabre
Executive Creative Director	Olivier Aumard
Art Director	Jonathan Baudet-Botella
Associate Art Director	Joachim Touitou
Copywriter	Clara Lafuente
Strategic Planner	Sonya Mahcine
Strategic Planner	Patrice-Habib Zamy
Traffic Manager	Kémi Zinsou
Post Production	Nathalie Le-Gal
Post Production	Valérie Kula
Post Production	Anne Cribier