Shanene Lau
Art Director at Cossette
Toronto, Canada
TitleGranville Island Spring 2021
Agency
Campaign Granville Island Spring 2021
Advertiser Granville Island
Brand Granville Island
PostedApril 2021
Business Sector Destinations (Countries & Places)
Story Located in the heart of Vancouver, Granville Island is one of the city’s most popular tourist destinations and cultural hubs. Each spring Granville Island launches an integrated campaign to raise awareness and increase visitation. However, due to the COVID-19 pandemic, the Island has suffered a massive decrease in visitors with virtually no international tourists, reduced near-island locals, and even less outside of Vancouver visitors. The goal of this new campaign, created by Cossette, is to entice local Vancouverites who are looking for a safe, close-to-home and refreshing break from their every day to come and experience the uniqueness of Granville Island.
Media Type Digital
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