Title | Granville Island Spring 2021 |
Agency | Cossette |
Campaign | Granville Island Spring 2021 |
Advertiser | Granville Island |
Brand | Granville Island |
Posted | April 2021 |
Business Sector | Destinations (Countries & Places) |
Story | Located in the heart of Vancouver, Granville Island is one of the city’s most popular tourist destinations and cultural hubs. Each spring Granville Island launches an integrated campaign to raise awareness and increase visitation. However, due to the COVID-19 pandemic, the Island has suffered a massive decrease in visitors with virtually no international tourists, reduced near-island locals, and even less outside of Vancouver visitors. The goal of this new campaign, created by Cossette, is to entice local Vancouverites who are looking for a safe, close-to-home and refreshing break from their every day to come and experience the uniqueness of Granville Island. |
Media Type | Digital |
Advertising Manager | Lisa Ono |
Advertising Manager | Cate Simpson |
Advertising Manager | Colleen Franklin |
Creative Director | Scott Schneider |
Art Director | Shanene Lau |
Copywriter | Jono Saye |
Photographer | Lindsay Siu |
Editing Company | Cake Imagery |
Editor | Kevin Lanthier |
Account Director | Erin Pongracz |
Advertising Manager | Lisa Ono |
Advertising Manager | Cate Simpson |
Advertising Manager | Colleen Franklin |
Art Director | Shanene Lau |
Copywriter | Jono Saye |
Editing Company | Cake Imagery |
Editor | Kevin Lanthier |
Account Director | Erin Pongracz |